![]() ![]() The video was shot in the small towns of Lascassas, Tennessee, Jasper, Florida, White Springs, Florida and Pavo, Georgia. Many of the places he visited he had been to as a child, and he realized how much they'd changed. Jackson tells of a trip he took through random small towns where he saw many closed small businesses. It starts out with Jackson talking about his inspiration for writing the song before going into the actual video of the song. The music video was shot entirely in black and white. " I go back now and the stores are empty/ Except an old Coke sign dated 1950/ Boarded up like they never existed." Music video The narrator tells about his memories as he looks at the storefronts of abandoned businesses that went under. The song is about small businesses that struggled to compete against big businesses, such as corporations, but did not make it, referring to them as "the little man".
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